Bra Fitting In the Age of Covid
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Bra Fitting In the Age of Covid

Bra Fitting In the Age of Covid

In a niche industry that prides itself on personal service, how can we move forward as safely as possible in the age of Covid without sacrificing on service? It’s a fair question. I’ve (Tamara) watched dozens of webinars on options for small lingerie shops to operate safely, pivot, and remain relevant in the age of COVID-19.

Bra fittings are an up close and personal experience. One of the biggest suggestions to date to pivot a small lingerie business is to move away from in-person bra fittings to virtual bra fittings. While Bliss Beneath was closed for two months, I gave it a try. A close friend of mine lives about an hour and a half away from Barrie, and she wanted me to do a bra fitting for her. We set up a FaceTime call, and I guided her through the measuring process. I’ve known this friend for a long time, and I’ve seen her in her bra and bikini before. She followed my measuring instructions to a “T”, and she measured a 34 D. I knew this was wrong. From my years of bra fitting experience and performing thousands of bra fittings, I knew she was either a 30 or 32 back size and either an F, FF, or a G cup. Knowing the measuring tape was way off, I wouldn’t allow her to purchase a bra. Instead, we waited for the restrictions to be lifted and for Bliss Beneath to reopen. She was one of my first clients once we reopened. And guess what? In her new favourite bra she was a 32 FF. For this reason, we’re not pursuing virtual bra fittings.

So what does a bra fitting experience at Bliss Beneath look like in the age of COVID-19? To speak plainly, your health and our health is our top concern.

We keep our front door locked. With it locked, we retain control over the amount of traffic coming in and out of the store. We are open by appointment, or by chance. What does that mean? It means if both Marcy and I are engaged with clients and somebody knocks on the front door for a fitting or to come in and browse, we choose to not allow them entry at that time. We understand this can be frustrating for the person at the door, and we attempt right then on the spot to schedule an appointment time for them.  Operating by appointment and keeping the front doors locked means there will never be more than six people in the store at one time in approximately 1000 ft.² of shopping space.

When you schedule your bra fitting appointment at Bliss Beneath, we send out a confirmation email with the date and time of your fitting and a brief outline of what to expect when you arrive.

When you knock on the front door for your bra fitting appointment, we invite you inside our beautiful body positive space and immediately ask you to please use our hand sanitizer that’s conveniently located right at the front door. While you’re sanitizing your hands, we go through a detailed health questionnaire with you. Our health questionnaire is taken directly from the Ontario Ministry of Health website. The reason we do it at the exact time of your appointment and not ahead of time is so that the health information we collect from you is as current as possible. We’ll be wearing masks during your bra fitting experience, and we require that you wear a mask as well.

Our three huge fitting rooms (they really are huge….everyone comments on that!) measure 60 sq ft, 60 sq ft, and 70 sq ft. When we’ve finished adjusting the bra you’re trying on, we have loads of space to back up, maintain social distance, and continue with the education component of your bra fitting experience. There’s hand sanitizer dispensers in every change room, and we rotate our usage of each room. We’re washing our hands all day: before a bra fitting, after a bra fitting, in between serving all other clients, and after receiving inventory. This isn’t new for us at Bliss Beneath; it’s just good hygiene practice.

We attempt to stagger bra fitting appointments to decrease the number of clients in the store at the same time. This also increases our odds of being able to serve someone who comes to the front door without a scheduled appointment. We sanitize all the touch points in the change rooms, the front door, and the front desk between serving our clients.

Something we did during our Covid closure is create an online store at This allows clients who have previously had a bra fitting with us and whose size hasn’t changed to confidently shop for the same or similar style of bra at any hour of any given day from just about any location (Saturday night while watching Netflix in your pyjamas enjoying a glass of wine sound familiar? Yep, we do it too! Lol!). We offer in store pick-up, front door/curbside pick-up, and we will ship for a nominal fee within Canada.

Clients who have previously had a bra fitting with us and whose size hasn’t changed can also call us, e mail, or reach out on social media and arrange for an in store or front door/curbside pick-up purchase as well.

If you have any questions or concerns about bra fittings at Bliss Beneath during Covid 19, we invite you to reach out to us. We’re always available to chat with you and help you find the shopping solution you’re most comfortable with. Your health AND our health is our priority.

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